Setting Sail for Excellence: Why Supportive Staff Relationships Matter in Business

The sturdy, weather-beaten ship heaved and groaned against the uncontrollable waves whose thunderous roars competed with the howling winds and piercing lightning. Amidst the tempest, the sailors, a tapestry of determination and fear etched onto their faces, worked with a frantic, yet coordinated urgency. They moved as one, their shouts barely audible over the cacophony of the storm, securing ropes that lashed violently in the wind and adjusting sails that flapped like the wings of some great, distressed bird. Each man knew that their survival hinged not just on the strength of the ship, but on the unbreakable bond of their shared resolve. In this maelstrom, the ship was more than a vessel; it was their lifeline, a testament to human tenacity in the face of nature’s unforgiving wrath. 

Like the ship’s survivability, a business’s success depends on the coordination and collaboration of well-trained staff within a mutually respectful business atmosphere. If relationships between staff in customer service, marketing, production, and management are healthy, a business is likely to succeed. Ignore them and a business will decline. This blog article explores specifically how healthy employee relationships improve customer service.

Teamwork and Collaboration


Employee Morale and Job Satisfaction

  • Positive Work Environment: To create a positive work environment, the staffs’ relationships must be supportive. The outcome is better service as they become motivated to help customers. Moss Rock Solutions implements a positive work environment by prioritizing activities the staff can do together. For example, MRS provides a yearly staff retreat with sessions discussing the goals for the company, how MRS can improve certain aspects of the company, and opening the floor to hear how their staff are doing.  
  • Reduced Turnover: Good staff relationships increase the likelihood of staff staying with the company. Customers prefer to deal with experienced staff whom they have dealt with before. A company that has a high retention rate is Costco, a membership-based retail giant, because of its commitment to cultivating good staff relationships. The company invests in employee training, career development, and opportunities for advancement. Employees often stay with Costco for years, gaining extensive product knowledge and customer service expertise. 



  • Clear Communication: Strong relationships between staff promote clear and open communication. Misunderstandings and miscommunications are minimal and result in better customer interactions. Imagine trying to communicate with someone who dislikes you. It will result in misconception and tension. Not only do poor relationships between staff affect the environment of the business, but the support of its customers.  
  • Conflict Resolution: The outcome of good relationships between staff is that they can resolve conflicts effectively, and, therefore, internal disputes do not spill over into customer interactions. Employees want to feel comfortable addressing issues or concerns between a customer or another employee. With supportive team members, there are fewer opportunities for controversy and misunderstanding. 


Customer Focus

  • Empathy and Understanding: Companies placing a strong emphasis on building positive relationships among their employees foster a culture of empathy and understanding. Realizing the value of good relationships exposes more insight into customers’ needs and concerns. To create this camaraderie, employees can participate in team-building activities, workshops, and community service projects.  
  • Customer Advocacy: Employees who feel supported and respected by their colleagues are more likely to advocate for customers within the organization, ensuring that customer issues are a priority. Staff who actively listen to customers acknowledge their concerns and desires. They go beyond transactional interactions, engaging in meaningful conversations. This approach addresses immediate customer needs and fosters long-term customer loyalty. 


Efficiency and Service Quality

  • Efficient Processes: Good collaboration between staff can simplify internal processes and aid in quicker customer service. For instance, within Slack, a team collaboration tool, teams can create channels dedicated to specific projects, departments, or tasks. These channels act as centralized hubs where team members can share messages, files, and updates in real-time. With features like integrations and file sharing, Slack allows for seamless collaboration across various departments, regardless of geographical locations or time zones. 
  • Consistency: Processes are consistently followed when there are good staff relationships, leading to a standardized and positive customer experience. With the retention rate being higher in a healthy staff environment, employees are familiar with the company’s protocol and standards, therefore, creating consistency with its customers.  


Company Culture and Brand Perception 

  • Reflects Company Culture: Supportive staff relationships reflect an optimistic company culture. Customers distinguish companies with good internal relationships as more trustworthy and reliable. To accomplish a healthy culture is by recognizing and appreciating employee achievements, encouraging work-life balance, and leading by example. Those in charge must foster a good company culture or it will be impossible to achieve. 
  • Word-of-Mouth and Reviews: Satisfied employees often translate into positive word-of-mouth advertising. Happy customers attract more customers. MRS has gained many of their customers with word-of-mouth recommendations. Believe it or not, 80% of MRS’s clients are referred.  



Have you ever wondered what happens to a business that does not support its employees?   

In 2016, Wells Fargo dealt with a dilemma involving employees feeling pressured to meet sales goals at whatever cost, even unethical ones. The demand from their employer was so great that they created unauthorized accounts, issued credit cards, and transferred funds between accounts without customers’ knowledge. The aggressive sales culture within the bank lead to the fear of losing jobs, reputational damage, legal consequences, and leadership changes. Wells Fargo’s scandal demonstrates why it is crucial to uphold a healthy atmosphere within a business.  

Neglecting staff relationships can lead to treacherous waters but prioritizing them ensures a successful journey towards customer-focused excellence. Staff relationships impact every facet of a business, including customer service. By creating a positive, collaborative, and respectful environment among employees, a business can strengthen the quality of service provided to its customers, leading to better customer satisfaction and loyalty.